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IPTV: How It Is Changing the Sports Broadcasting Industry
It used to be that watching your favorite sporting event meant only two things: buying tickets to see the game live and waiting for it to air on TV. Things have changed these days as sports fans now have a better option in the form of IPTV or Internet Protocol Television.
IPTV is a broadcasting method that uses internet lines to broadcast video streams. It does not rely on a browser to function. Instead, an IPTV provider connects a set-top box to your TV so you can watch videos. The videos are given to you online and in real time. The only important requirement for you to enjoy the IPTV service is a high-speed internet connection (especially high-speed broadband).
How IPTV Works
To receive IPTV content, you will need an IPTV decoder or box. This box is connected to your television source or Internet/broadband line. The box receives packets which it reassembles so that the video stream is decoded into an acceptable format.
The configuration box is like the menu or the base of what a viewer wants. An “operator” gets content from producers and broadcasters and that is what is converted to IPTV video format.
A high-speed Internet connection is essential to ensure that packets are received without interruptions or delays.
What it can offer sports fans and broadcasters
In the past, it was quite difficult to keep track of a game’s progress if you were stuck in traffic or overwhelmed with tons of paperwork at the office. Today, IPTV allows sports broadcasters to broadcast games anytime and anywhere. Viewers have three options as to how they want the content delivered to them. Linear or broadcast television allows live broadcast of games and sporting events. VoD or video on demand allows users to choose what they want to watch and how they want to watch it. They can pause, forward or rewind the video. That way, they’re sure to catch every jaw-dropping moment from their favorite sports games. IPTV users can also choose to use their personal video recorders whenever there is a match or sporting event they wish to record.
Here are other IPTV benefits that sports fans and broadcasters can enjoy:
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IPTV broadcasts are in high definition, so it is a higher quality experience compared to traditional television viewing technologies.
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Unlike satellite TV, IPTV is not easily affected by storms and other similar weather disturbances. For sports broadcasters, this means uninterrupted broadcast of sporting events in the easiest way possible. For sports fans, this equals unprecedented excitement when watching their favorite sporting events.
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Greater interactivity compared to traditional TV broadcasting means that users can control which programs to watch and even when to watch them (via VoD).
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Viewers are more into the program or the game because of the interactivity feature. For example: they can use their remote control to vote for their favorite player in the game. IPTV gives them the opportunity to participate in the most important sporting events.
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Sports fans can use the camera selection feature when watching games or events. This provides a more personalized way of viewing videos.
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For sports broadcasters, streaming games, matches and live events becomes easier and more convenient. IPTV also provides more opportunities for lesser-known sports like kayaking and sculling to be exposed to the public.
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Sports teams and broadcasters can also use the medium for additional revenue and reach fans through advertising and promotions. Broadcasters can even dedicate a channel to a specific sport, such as mountain biking or rugby. Football and sports stadiums in the UK are now using IPTV to bring matches to wider audiences when they happen and as they happen.
IPTV also works on smartphones, iPods and personal computers. Because of this, sports broadcasters are assured of wider exposure and fans enjoy uninterrupted viewing of video content from different parts of the world.
Conclusion
Internet protocol television has made sports broadcasting more exciting. Sports broadcasters now have more options (in terms of creativity) to deliver their content to audiences. It offers them more choices to attract and maintain the attention of sports fans. It’s the broadcasters’ perfect choice for broadcasting live matches to those who may not have the time or the means to purchase tickets and watch the match in person. Even better, IPTV provides many opportunities for broadcasters to encourage people to embrace the sport as a fan, follower or aspiring athlete.
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